Guillermo Lorca

Guillermo Lorca García Huidobro is a distinguished contemporary painter, recognized for his outstanding international career and distinctive pictorial style. He has presented major exhibitions in Chile and abroad. Currently collaborates with various galleries and museums, particularly in Europe. His work is presently featured at the MOCO Museum in Barcelona, Spain.

For Guillermo’s personal visual identity, we selected an elegant serif typeface that harmonizes, with rather than competes against his paintings, allowing his artistic style to take centre stage. We also selected a color palette of beige and deep green tones to subtly complement and enhance the character of his works