Federeción Mexicana de Futbol

Rebranding project in collaboration with designer Carl Forssell for the most prominent football institution in Mexico.

The new visual identity aims to infuse the brand with a fresher, more contemporary look while preserving its authority and prestige. We developed 15 unique patterns inspired by the geometry of football fields, goal nets, balls, and concepts such as speed and motion. These patterns, combined with a dynamic range of green tones, bring energy and vibrancy to the brand without compromising its seriousness and institutional strength.