Casa de Playa

Casa de Playa is a boutique in Los Cabos, Mexico, offering a curated selection of unique clothing and accessories. Its slogan, “not your basic beachwear,” defines its identity—setting it apart from the conventional beachwear found across Baja California.

A bold color palette adds character and ensures visibility. The identity is designed to be flexible: the wordmark and symbol function independently, with the symbol acting as a clear graphic expression of the brand’s name.